The Art of Advertising Shorthand

BrandingBlogThe most successful “brands” we know typically belong to companies that do little or no advertising at all. Coca Cola, Starbucks, Xerox, Disney, Seven Eleven, Amazon and many others get more mileage by spending less of their precious revenues on advertising. In the world of Social Media, AdWords, and TV on demand every company has the same basic challenge; to reach new customers and proliferate their brand in an ever shrinking window of advertising exposure. For the next few weeks WDA (Worldwide Digital Advertising) will be discussing “The Art of Advertising Shorthand”. Follow Us for More…
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